Trade Shows Value

As the record number of registrations for next week’s Montreal Wood Convention attests, trade shows are not going away. That’s the conclusion also expressed in an informative post by Tom Oakes in the blog archives at Astro Exhibitions. And we agree. It’s true that in this digital age, that offers 24/7 connection, there is a re-examination of the relevance or value of trade shows and exhibitions.

Top four interesting facts that Oakes points out:

1. Lead generation is the top reason to attend a trade show. Almost 70% of trade show attendees offer new prospects or leads for exhibitors.
2. 75% of trade show attendees travel over 400 miles to attend a show, highlighting the potential international audience you can reach by attending the right trade show.
3. The number one reason people visit an exhibition is to see new products. 92% of all attendees to exhibitions say that their primary reason is to find new products and it has been the same for the last 25 years. This demonstrates the value of an exhibition for introducing your products and services to a potential new audience.
4. Almost 100% of marketers surveyed by the CEIR (Centre of Exhibition Industry Research) said they felt that exhibitions offered unique value not offered from other marketing mediums.

Leaving aside the research and the numbers there is one factor above all else that keeps trade shows relevant. Human interaction. We are in an ever-increasing world of technological advancement and there are more ways than ever to connect with people but one thing that is not going out of fashion anytime soon is the power of making a face-to-face connection. Humans by our very nature are social beings, we crave interaction. We react and interact with body language, able to subconsciously detect the slightest change and inflection in someone’s manner and demeanour. Technology will always struggle to replicate this experience. Trade shows and exhibitions offer the perfect environment to create and nurture business relationships based on the simplest of interpersonal skills.
– Tom Oakes, Astro Exhibitions

Alternative Facts?

Revised data that corrects a “massive” disparity in Canadian softwood lumber shipment volumes to the United States in 2016 could significantly impact countervailing and/or anti-dumping duty cases. According to Random Lengths, statistics gathered through the U.S. Census Bureau had reported that imports from Canada were 16.065 billion board feet in 2016. Figures from Statistics Canada indicated Canadian shipments to the U.S. were 14.954 billion board feet. “The gap between the two sets of data of 1.11 bbf, or 7%, was massive by historical standards. The discrepancy surfaced late in the first quarter last year, and grew as wide as 10%” (Random Lengths International Report, March 15). We’re told a number of downward adjustments released yesterday by the U.S. Census Bureau which included SPF, Western Red Cedar, and Douglas Fir shipments, brings the U.S. import statistics in accord with Canadian export data.

Weathering Climate Change

How long before we can expect to see palm trees lining Vancouver boulevards?

It’s expected that shifts in climate will see trees normally associated with warmer climes finding comfort levels farther north. The Vancouver Sun reports here that according to a new study called Climate Projections for Metro Vancouver, “changes in temperature and precipitation will affect everything from sewage pipes to ski hills.” Local trees will be poorly adapted to the rising temperatures and elevated disease pressures.

According to Genome British Columbia, foresters have three options for dealing with climate change: reforest with the same species but with trees that are better adapted to warmer climates; move species further north or to higher elevations; or select and breed trees that can better withstand climatic stresses or disease. This news release from Genone British Columbia is an interesting read. We’re told the CoAdapTree project, which involves revolutionary testing by a genomics research team at UBC led by Dr. Sally Aitken, Forest & Conservation Sciences, will ultimately lead to better reforestation strategies for western Canada’s changing climates.

Climate change isn’t just bad for trees. It’s also bad for the economic and environmental benefits they provide to Canada – benefits like wood, jobs, habitat protection, and carbon sequestration. CoAdapTree: Healthy trees for future climates, will provide recommendations for climate-based seed transfer policy to guide foresters in planting trees that will be healthy in new climates in western Canada. Climate-based seed transfer can result in up to 30% greater timber yields, with a proportional impact on the economy and employment, and will also sustain ecological and environmental benefits of forests.

Tiptop

It’s been said that economics is an imperfect science. So it is that sometimes even lumber market forecasts have been known to be less than perfect. In some aspects related to the woods business, accuracy can be critical – as in when you’re aiming to fall a towering Douglas Fir that’s been growing in your backyard for a century. Unfortunately due to root rot, this giant had to be removed in Langley on Thursday. We can appreciate there was little margin for error. Some days are like that. Thanks to Duke and Tracey for the video!

Buried Treasure

These days much of what constitutes Vancouver’s crazed real estate scenario is taking shape around the urban False Creek shoreline. Glassed-in condo towers in various stages of completion compete with new, nearby downtown towers, including one named Trump. This week I chanced upon what’s at the bottom of much of what’s going up around False Creek; buried treasure from years gone by. Logs. Huge logs.

In what was the industrial heart of Vancouver, over a dozen sawmills, planing mills, shingle mills and wood preserving plants once operated on this 66 hectare strip of waterfront land called Pacific Place. According to the BC Ministry of Environment, most of this land was created by filling in False Creek with construction debris, industrial waste, and fill from other downtown Vancouver building sites. According to the Pacific Place Remediation Project, studies conducted at Pacific Place show that the volume of fill material is enormous – more than two million cubic metres (enough to fill two BC Place-sized stadiums to the rim). The fill is up to 13 metres deep in some areas along the existing shoreline.

Construction workers and even one pedestrian lumber trader were amazed to note the size of some of the buried logs uncovered during present excavations for The Arc Vancouver condo tower on Expo Boulevard at the foot of the Cambie Street bridge. Interesting stories abound on the history of coastal sawmills and the forest industry that was the early economic engine in these parts.

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~Musical Refreshment~

Think Harder

Market Minute: Amidst the Canada-U.S. softwood lumber dispute, underlying strong demand on both sides of the border seems to be catching buyers unawares on many fronts. There are reports this week that some mills in B.C. are extending order files to unprecedented levels. In their February 8, 2017 Industry Update, CIBC Capital Markets describes dramatic lumber price increases since February 1 as “an encouraging sign for producers’ ability to pass on duties to U.S. consumers when tariffs are actually imposed.. considering we are only in partial retroactive territory, and we still have no idea how high Commerce will set initial duties..”

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There are many joys in blogging. We appreciate that cyberspace offers bloggers virtually unlimited latitude in expression and range of viewpoints. The medium can be a useful tool in support of business and development of customer relationships. In these days of heightened political sensitivities and polarized opinions, it’s evident that messaging via any medium creates perception of opportunity as well as risk. Measuring effectiveness may call for nuance. It’s interesting to read of the early feedback on the Super Bowl ad of our friends at 84 Lumber.

Of course daily now we’re exposed to direct messaging of folks marching in the streets, advertising a particular point of view or belief on, what is often a hastily-scratched message on cardboard. Through six years, I have found Harderblog to be a positive experience and useful medium for periodic messaging in support of lumber marketing here at Dakeryn Industries. Some might suggest that the messaging here is no more effective than if I decided to march in the streets with a placard advertising personal beliefs in support of the value-added services we provide. But then I took heart in affirmation of my beliefs on that score when I saw the image below. My only suggestion is that if I were a sign-carrying marcher in that parade I’d suggest a small revision to make it read: If you believe in lumber, think Harder…

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image source: brobible.com

Sawmill Shutdowns etc.

“More sawmills will be shut down in BC,”  says Hakan Ekstrom of the Seattle forestry consulting firm Wood Resources International, in the Victoria Times Colonist. “The question is, will it be three, four, five, or six sawmills?”

The report, from the January 19 Western Forest Industry Conference in Vancouver, Washington, cites details on the fallout from the pine beetle infestation, a major factor behind the shrinking sustainable harvest rate/annual allowable cut (AAC) in this province. The most significant impact will be felt in the BC Interior, where it’s estimated 80-90 per cent of merchantable pine was killed. Salvage logging in the region is winding down as the availability of economic, beetle-killed timber peters out. While AAC reductions were anticipated, “it was always somewhere in the future,” said Ekstrom. “Now it is actually going to happen.” BC’s chief forester is expected to announce cutbacks in Quesnel in March, Prince George in June, and Lakes, west of Prince George, in late 2017.

Meanwhile, economic forecasts suggest US housing starts will continue to climb in 2017. In China, softwood lumber imports reached an all-time high in 2016, “fueled by growing demand for use of lumber in the furniture, door, window and finishing segments” (International Wood Markets 1/23/17). At the same time, questions related to how optimism for overall demand will play out in the face of the Canada-United States softwood lumber dispute, as curtailments and shutdowns loom, remain unanswered.

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Anyone know where this tree is located? We can probably rule out Quesnel. Its certainly got a mind of its own, with a natural defence against sawmills bent on producing dimension lumber free of crook.  Update: Solved! The tree is located in Kona, Hawaii, at the Kona Country Club. Thanks to Ian White of Dakeryn Industries, who even shared his own picture of this tree!

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