It’s no secret. Celebrating care of the planet makes good economic sense. More than that, we’ve come to appreciate that it’s a matter of survival. The messaging beyond one-liners and slogans is finding roots with a new generation:

• “A Good Planet is hard to find”
• “Pollution is not a solution”
• “Plant a Tree for me”
• “There’s no Planet B”
• “May the Forest be with you”

Even in down markets industry recognizes there is more that can and needs to be done. Could it be that in super-saturated lumber markets presently experienced the forest is begging to be left alone for a day or two? Happy Earth Day.

Photo credit: ejh