Earth Day – 2015

It’s no secret. Celebrating care of the planet makes good economic sense. More than that, we’ve come to appreciate that it’s a matter of survival. The messaging beyond one-liners and slogans is finding roots with a new generation:

  • “A Good Planet is hard to find”
  • “Pollution is not a solution”
  • “Plant a Tree for me”
  • “There’s no Planet B”
  • “May the Forest be with you”

Even in down markets industry recognizes there is more that can and needs to be done. Could it be that in super-saturated lumber markets presently experienced the forest is begging to be left alone for a day or two? Happy Earth Day.

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Photo credit: ejh

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