Scribbles from the 2019 COFI Convention

1. Convention buzzwords: innovation, inclusion, sharing, partnerships, relationship, certainty, predictability, capacity (ability), conservation, caribou

2. “A new model of forest management.”
Doug Donaldson, Minister of Forests, Lands, Natural Resource Operations & Rural Development

3. “China-U.S. negotiations are only a small subset of the larger tensions.”
Robert Johnston, Managing Director, Global Energy & Natural Resources, Eurasia Group

4. “India and Southeast Asia will become more important for Canada’s forest sector than China.”
– Robert Johnston

5. “There are very few world leaders that are fierce defenders of globalization.”
– Robert Johnston on the “G-Zero World”

6. “Shareholders are having a stronger influence than governments on climate action – it’s very tough to get climate policy in a context of populism.” – Robert Johnston

7. “Where do we get growth from in the Canadian economy when the drivers are cooling? Productivity innovation.”
Jock Finlayson, Executive Vice President and Chief Policy Officer, Business Council of B.C.

8. “We’re in a low interest environment for as long as the eye can see. How will policy makers respond next time we move into a recession world?”
– Jock Finlayson

9. “We have seen a dramatic decrease in consumption.”
Chris McIver, Vice President, Sales & Marketing, West Fraser

10. “The use of wood in appearance applications is growing.”
Don McGregor, Vice President of Sales & Wholesale Supply, Western Forest Products

11. “There were 487 mass timber projects in 2018. In 2013 there were five.”
Bart Bender, Senior Vice President, Sales & Marketing, Interfor

12. “It’s always easy to get a deal if you’re prepared to get a bad deal. This is not a good time, we’ll have to wait until the circumstances are right.”
David MacNaughton, Ambassador of Canada to the United States

13. “Consumer groups have very little political clout (in the U.S.). I’ve been very surprised in observing this fact.”
– David MacNaughton

14. “Nothing unites Republicans and Democrats more than unfair trade with China.”
– David MacNaughton

15. “The U.S. sells more goods to Canada than China, Japan, and Great Britain combined.”
– David MacNaughton

16. “Our relationships with the U.S. are strong and deep.”
– David MacNaughton

17. “The data lake is turning into the data swamp. Everything we do is about clarifying the complex.”
Charles Lavigne, CEO & Co-Founder, LlamaZOO

18. “How to build relationships with Indigenous communities? Go in without an agenda.”
JP Gladu, President & CEO, Canadian Council for Aboriginal Business

19. “(On caribou recovery) there will be active engagement with communities (this week) and natural resource sector parties.”
Beth MacNeil, Assistant Deputy Minister, Canadian Forest Service

20. “Under the previous government, forestry was an engine that was allowed to take over. The status quo is not acceptable. There are high expectations for the industry to make changes.”
John Allan, Deputy Minister, Ministry of Forests, Lands, Natural Resource Operations & Rural Development

21. “We all know what the problem is in the Interior; we have too much capacity and too few trees.”
– John Allan

22. “There is desire on the public’s part to regain some control of forestry and the management of old growth on Vancouver Island.”
– John Allan

23. “We’ve lived up to our commitments (caribou recovery) but we’ve been a bit late coming to the communities.”
– John Allan

24. “I am shocked and disappointed by what is happening this week (in Chetwynd). Without consultation, how are we going to get through these cycles? It discourages future investment in B.C.”
Ted Seraphim, President & CEO, West Fraser

25. “I hope he (Horgan) talks about our industry in such a way that it attracts young people.”
– Ted Seraphim

26. “Government to government relationship is key in China. China values relationships even moreso. We can’t get complacent, we need to refocus, continue these trade missions to get the message to the Asian markets.”
Don Kayne, President & CEO, Canfor

27. “The biggest driver is wood costs. B.C. has the highest wood costs in North America. With B.C. as our base, we needed to expand, grow our diversification in Europe and the U.S. South.”
– Don Kayne

28. “Next year, the forest products industry is expected to have 7300 openings. Youth are the future of forestry, embrace them. Offer opportunity, growth, reasonable pay. Promote economic stability, work life balance, and social consciousness. Create a respectful and enjoyable workplace. If I identify and prove that there’s a better way to do something, will I be encouraged to pursue it?”
Fiona McDonald, Communications Specialist, Conifex Timber Inc.

29. “The problem with just posting a job is you skip the first two steps of the marketing funnel (Awareness and Interest, before Desire and Action). Get out in front of prospects rather than waiting for the prospect to come to you.”
Quinn Miller, Energy Engineer, West Fraser

30. “How to motivate young professionals? Engage new perspectives and break down barriers. Encourage mentorship and knowledge sharing. Support through continued learning and education.”
Ethan Griffin, Production Superintendent, Interfor

31. When we talk about reconciliation we need to reconcile our relationship. Consent does not mean veto. Consent is shared decision-making. We have to get to a place where we can make decisions together. The fibre basket is shrinking, the AAC is coming down everywhere. How do you want this arrangement? How do you want to access that fibre?”
Terry Teegee, Regional Chief, B.C. Assembly of First Nations

33. “It’s not about a final agreement. It’s about relationship, moving forward together.”
Celeste Haldane, Chief Commissioner, B.C. Treaty Commission

34. “It always amazes me how often I get asked the question ‘What’s the best way to start a relationship?’ Pick up the phone. There’s something that intimidates people about having that conversation.”
Doug Caul, Deputy Minister, Ministry of Indigenous Relations and Reconciliation

35. “At the Youth Outland Employment Camp (OYEP) West, Indigenous youth build confidence, establish networks, learn how to work both independently and as a group, and develop a keen understanding of workplace expectations.” See: 2018 OYEP sponsorsOYEP StatsOYEP West – 2019 Partnership Package
Derek Orr, Business Development Manager, Carrier Lumber

36. “The forest industry is the most innovative sector in our economy.”
John Horgan, Premier of B.C.

37. “A negotiated settlement (SLA) would have been preferable, but that’s not possible.”
– John Horgan

38. “(On coastal forest revitalization) we’re not going to just take down our forests to move them down to other jurisdictions where they can extract the value.”
– John Horgan

39. “The situation in the Interior is deteriorating but there are opportunities. We’ll approach it TSA by TSA. How do we add value, not how do we allocate timber supply. It’s about how do we take our dwindling fibre basket and maximize the value. The process is evolving but it is not prescriptive; if I prescribed a solution it would be inadequate.”
– John Horgan

40. “I always talk about value-added and (the big producers) say ‘we can smell the incense when you start talking that way.. we need markets!”
– John Horgan

41. “More high value, less high volume. I’m going to give you the incentives you need to transition between high volume and high value. These are opportunities, not obligations. It’s on you to take this challenge.”
– John Horgan

Market Milieu

Where, oh where has the market gone? This is the mournful lament intoned on lumber trading floors spooked well in advance of Hallowe’en this year.

Conditions testing the resilience of experienced traders are drawing comparisons with the global financial crisis and US housing market collapse of a decade ago. Today’s geopolitical landscape seems besieged with instability amid crises, including international trade concerns, rising interest rates, financial market volatility, and looming US elections.

Seasoned traders seek to offer reassurance and calm aimed at validating longstanding customer-supplier relationships. While financial analysts scramble to make sense of conditions in the face of seemingly disparate economic data, it seems timely to explore tips for dealing with the biggest lumber market meltdown in history.

Google has advice for handling times like these. One link offering “28 positive things you can do when business is slow” suggests a slow period is just another name for opportunity: “ask for help, take some down time, take a course, take up a hobby, network, develop new offerings, rethink your business model and processes, strengthen important relationships, write, teach, volunteer, exercise, study another industry.” Some guys have even been known to enthusiastically take up coaching – not one – but two girls’ soccer teams.

Another column suggested eating lots of leafy green vegetables to keep your cognitive abilities sharp and on high alert. Even so, we’re told Canada’s legalized cannabis should not be seen as a tool for alleviating anxiety in current market milieu.

Where, oh where has the market gone?
Like a saucer of yesterday’s beer.
I don’t wanna be short,
I don’t wanna be long,
In fact Duthie, I don’t even wanna be here.

– Ernie Harder, singing live at the 1995 British Columbia Wholesale Lumber Association Roast honoring Duthie Welsford, BCWLA Lumberman of the Year (recording below)

Rooster Roast

A sell-out crowd which included numerous Westar alumni members was thoroughly entertained at the 38th Annual B.C. Wholesale Lumber Association Roast last evening in honour of 2018 Lumberman of the Year Rick Fortunaso, VP Sales & Marketing, Western Commodity and Specialty Lumber, Interfor. Before handing the mic to master roast host Jack Hetherington, BCWLA President Vince Bulic‘s opening remarks included presentation of an Inukshuk award to former president Chris Sainas, Dakeryn Industries for outstanding service and dedication to the association. The first and second roasters Pat Demens and Mike Thelen were very witty, ably warming up the crowd for much-hyped headliner Bill Rafter (2015 Lumberman of the Year). Rafter’s return to the ring, three years later to Vancouver’s Terminal City Club to turn the tables on the Rooster (see Rafters, Roosters, and Roasters), featured a hilarious recounting of a friendship spanning 50 years, enduring stories worthy of an original Netflix comedy series. After a classy rebuttal by Fortunaso in which he also recognized mentors throughout his career, Hetherington drew the festivities to a close noting its been said that “those who don’t believe in magic will never find it.” Another magical roast to be sure.

2018 NAWLA Vancouver Regional Meeting

Another sell-out crowd packed The Vancouver Club’s Grand Ballroom yesterday afternoon for the annual North American Wholesale Lumber Association (NAWLA) Regional Meeting. Vancouver’s Lumber Marketing Event of the Year also celebrated NAWLA’s 125th year “dedicated to growing and nurturing every aspect of the lumber industry.” NAWLA’s Executive Director Marc Saracco opened the meeting. Presentations by three featured speakers were all very well-received:

Jennifer Cover, Executive Director, WoodWorks USA – Wood Products Council
Russ Taylor, Managing Director – Forest Economic Advisors (FEA) Canada
Derek Orr, Business Development Manager, Carrier Lumber Ltd

Thanks to Tree Frog News for the following images posted with permission.

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Lumber Sales Therapists

Studies have shown that spending time in nature can improve mental and physical health. According to the Richmond News (see article here), Ken Ouendag experienced the healing power of nature firsthand and wants to help others through the work as Vancouver’s first certified forest therapy guide. Ouendag says: “I’ve always believed there’s so much good in spending time in nature and so often I’ve kind of questioned why.”

It got us thinking that the adage of “What’s in a name?” might have relevance for lumber traders. Could lumber distributors’ service to mills and retailers be enhanced by reconstituting the function, at least in name, from full-service lumber wholesalers/lumber traders, to freshly-minted lumber sales therapist? Could the reshaping of therapeutic images of walks in the woods and precursored connections of all things wood tied to forest antecedents add value as lumber sales therapists. Could it add a dimension of stability and healing to frantic trading environment for 2×10? Or, at least, ease the pain for buyers – lending comfort in times of unseasonably strong markets amid concerns about duties and constrained fibre supply.

Studies have shown that volatile lumber markets can induce stress. Does this not summon up recognition of  inherent value of lumber’s roots in the forest’s calming and healing qualities? Can we not recognize therein the lumber trader’s transcendental potential as sales therapist? Some say it summons up the poetry inherent in the trade. Think of Robert Frost conjuring overbloated inventory of 2×10 back to the product’s time as a tree; of the missed phone call not heard if it rings in the forest. Remember the soothing call of “Timberrrr!” in the woods, enduring storms of nature, strong – calming, albeit bold as an Emily Carr painting. Summon the poetry in the perfect sales presentation that finds expression for a ‘win-win’ characterization in its perfection. Any lumber sales therapist up to speed in current tools of the trade still finds power in Robert Frost’s Two Roads that diverged in the woods, even as he ponders over the one not taken.

As certified forest therapy guide, Ouendag engages in specific practices declaring that walks in the woods help people practice mindfulness through sensory awareness facilitated by various activitities. “The first one we tend to do is called ‘what’s in motion?” It’s inviting you to walk very slowly and to take note of what’s in motion around you. “When people do start slowing down they start noticing cobwebs that are blowing in the breeze or a salmonberry bush where the leaves are blowing slightly.”

The lumber sales therapist might expand on these exercises aimed at countering inaction or lack of motion, as in when market activity dies, and sense of panic ensues, triggering propensities for onset of early happy hour. Relax, take a deep breath, envision a salmonberry bush – make reaching for a cold one a cold call instead.

Another exercise Ouendag suggests as forestry threrapist is called a “sit spot” which involves finding a space and sitting there for 15 to 20 minutes. It encourages people dealing with grief to “sit with themselves and feel supported by the nature around them.” The equivalent exercise for the lumber sales therapist for assuaging late shipment anxiety might recommend accessing nearest trading room exit, in search of a quiet brooding spot outdoors (in nature) for tearfully cursing CN Rail. Ouendag says the sit spot exercise he employs as forest guide therapist is similar to the corpse pose in a yoga session and is followed by a tea ceremony.

The lumber sales therapist seeks to enhance and heighten sense of well-being by imposing woods-imbued virtual imaging, while avoiding cable news.

The redefined  lumber sales therapist’s role recasts the essence of selling and buying as a spiritual experience with mind-altering techniques aimed at reinforcing 2×10’s recently held association with nature. It’s well known that some have miscast lumber trading as a religious experience, by brushing off late shipments, citing unhelpful comments such as “Not to worry, In the end we’ll all get to heaven”. For starters though, it may all come back to what’s in a name. Some contend that a name means everything. There’s a saying that “What you call a boat determines how it will sail.” William Shakespeare said that which we call a rose by any other name would smell as sweet. Against the backdrop of news story morphing wilderness guiding into ‘certified forest therapy guide’, it’s perhaps not a stretch for creatively adaptive lumber traders to envision enhanced service opportunity in rebranded role as lumber sales therapists.

– Post by Ernie Harder

Green Chain

The Times They Are A Changin’ was Bob Dylan’s earlier notice of a need to adapt to survive. But who would have seen marijuana as the acceptable change agent for sawmill workers displaced by mill closures in Lumby, B.C.?

We’re told here over the past 15 years, five sawmills have closed in Lumby. But a brand new 25,000-square-foot hydroponic grow-op is about to ease the pain from those resulting job losses. The $10 million plant will soon be rolling out 25,000 kilograms annually of kiln-dried B.C. Bud – on a vacant 40-acre site once home to Weyerhauser.

It’s reported the mayor of Lumby has high expectations for successful transition of the town’s economy from wood to weed. The mayor confirms the village of Lumby “is finally getting a taste of the economic diversification it has needed for so long,” suggesting the Lumby grow-op could be replicated in other small B.C. communities looking for a lift.

It’s understood that lumber traders are less confident about adapting a role as traders in marketing Lumby’s lumber switched diversified production.

All of a sudden we’re talking about (marijuana) at regional district and council tables like it’s old news. There has been a huge cultural shift. We tried for a correctional facility a few years ago. I basically had to cross picket lines to get into my office over the (prison) project, and in comparison.. this has had virtually no formal complaints registered against it. There are some real opportunities for some of these operations to find reasonably-priced land at reasonable taxes and to be able to come in and make something happen.
-Lumby Mayor Kevin Acton

Tolerance of Uncertainty

Lumber traders daily navigate a terrain of market volatility and uncertainty.
Interpreting market changes for suppliers and buyers is a defining characteristic of the wholesale function in today’s international lumber trading environment. The factors contributing to successful lumber trading are closely tied to personal qualities ascribed to effective sales and entrepreneurship.

In Building Products Connection (Feb/Mar issue, published by the Northwestern Lumber Association), sales consultant Jeff Beals suggests sales is entrepreneurship, before exploring the seven characteristics of an entrepreneur. In a nutshell:

Moderate Risk-Taking: Far from the stereotypical reputation for taking big risks, Beals argues successful entrepreneurs are moderate risk takers. “They don’t shy away from ambiguity if they believe opportunity is present, but they study and calculate before taking the risk.” (Related: The B&S Theory of Lumber Trading)

Tolerance of Uncertainty: “Entrepreneurs can handle living in the unknown.” That’s a particularly valuable characteristic according to Beals, because there are no guarantees in sales.

Ego: “Obviously you don’t want to be an obnoxious ass, but if you’re lacking in confidence, you should work on it. Even if you’re an introvert, constantly develop and refine your people skills, because working with and through others is critically important.”

High Energy: Perseverance is similar to energy. “When things aren’t going well, entrepreneurial people double down” – and blog harder?

Goal-Oriented: Beals considers this to be the most important entrepreneurial characteristic.

Diverse Thinkers: Simultaneously managing tactics while thinking strategically; we’re told entrepreneurs work on short-term and long-term goals at the same time.

Integrity: The longer people and organizations exhibit consistent integrity, the more likely they will succeed. “The most consistently successful entrepreneurs exhibit high levels of integrity.”

Fraser River, view to Baker Mountain (12 Feb 2018)