Scribbles from the 2019 COFI Convention

1. Convention buzzwords: innovation, inclusion, sharing, partnerships, relationship, certainty, predictability, capacity (ability), conservation, caribou

2. “A new model of forest management.”
Doug Donaldson, Minister of Forests, Lands, Natural Resource Operations & Rural Development

3. “China-U.S. negotiations are only a small subset of the larger tensions.”
Robert Johnston, Managing Director, Global Energy & Natural Resources, Eurasia Group

4. “India and Southeast Asia will become more important for Canada’s forest sector than China.”
– Robert Johnston

5. “There are very few world leaders that are fierce defenders of globalization.”
– Robert Johnston on the “G-Zero World”

6. “Shareholders are having a stronger influence than governments on climate action – it’s very tough to get climate policy in a context of populism.” – Robert Johnston

7. “Where do we get growth from in the Canadian economy when the drivers are cooling? Productivity innovation.”
Jock Finlayson, Executive Vice President and Chief Policy Officer, Business Council of B.C.

8. “We’re in a low interest environment for as long as the eye can see. How will policy makers respond next time we move into a recession world?”
– Jock Finlayson

9. “We have seen a dramatic decrease in consumption.”
Chris McIver, Vice President, Sales & Marketing, West Fraser

10. “The use of wood in appearance applications is growing.”
Don McGregor, Vice President of Sales & Wholesale Supply, Western Forest Products

11. “There were 487 mass timber projects in 2018. In 2013 there were five.”
Bart Bender, Senior Vice President, Sales & Marketing, Interfor

12. “It’s always easy to get a deal if you’re prepared to get a bad deal. This is not a good time, we’ll have to wait until the circumstances are right.”
David MacNaughton, Ambassador of Canada to the United States

13. “Consumer groups have very little political clout (in the U.S.). I’ve been very surprised in observing this fact.”
– David MacNaughton

14. “Nothing unites Republicans and Democrats more than unfair trade with China.”
– David MacNaughton

15. “The U.S. sells more goods to Canada than China, Japan, and Great Britain combined.”
– David MacNaughton

16. “Our relationships with the U.S. are strong and deep.”
– David MacNaughton

17. “The data lake is turning into the data swamp. Everything we do is about clarifying the complex.”
Charles Lavigne, CEO & Co-Founder, LlamaZOO

18. “How to build relationships with Indigenous communities? Go in without an agenda.”
JP Gladu, President & CEO, Canadian Council for Aboriginal Business

19. “(On caribou recovery) there will be active engagement with communities (this week) and natural resource sector parties.”
Beth MacNeil, Assistant Deputy Minister, Canadian Forest Service

20. “Under the previous government, forestry was an engine that was allowed to take over. The status quo is not acceptable. There are high expectations for the industry to make changes.”
John Allan, Deputy Minister, Ministry of Forests, Lands, Natural Resource Operations & Rural Development

21. “We all know what the problem is in the Interior; we have too much capacity and too few trees.”
– John Allan

22. “There is desire on the public’s part to regain some control of forestry and the management of old growth on Vancouver Island.”
– John Allan

23. “We’ve lived up to our commitments (caribou recovery) but we’ve been a bit late coming to the communities.”
– John Allan

24. “I am shocked and disappointed by what is happening this week (in Chetwynd). Without consultation, how are we going to get through these cycles? It discourages future investment in B.C.”
Ted Seraphim, President & CEO, West Fraser

25. “I hope he (Horgan) talks about our industry in such a way that it attracts young people.”
– Ted Seraphim

26. “Government to government relationship is key in China. China values relationships even moreso. We can’t get complacent, we need to refocus, continue these trade missions to get the message to the Asian markets.”
Don Kayne, President & CEO, Canfor

27. “The biggest driver is wood costs. B.C. has the highest wood costs in North America. With B.C. as our base, we needed to expand, grow our diversification in Europe and the U.S. South.”
– Don Kayne

28. “Next year, the forest products industry is expected to have 7300 openings. Youth are the future of forestry, embrace them. Offer opportunity, growth, reasonable pay. Promote economic stability, work life balance, and social consciousness. Create a respectful and enjoyable workplace. If I identify and prove that there’s a better way to do something, will I be encouraged to pursue it?”
Fiona McDonald, Communications Specialist, Conifex Timber Inc.

29. “The problem with just posting a job is you skip the first two steps of the marketing funnel (Awareness and Interest, before Desire and Action). Get out in front of prospects rather than waiting for the prospect to come to you.”
Quinn Miller, Energy Engineer, West Fraser

30. “How to motivate young professionals? Engage new perspectives and break down barriers. Encourage mentorship and knowledge sharing. Support through continued learning and education.”
Ethan Griffin, Production Superintendent, Interfor

31. When we talk about reconciliation we need to reconcile our relationship. Consent does not mean veto. Consent is shared decision-making. We have to get to a place where we can make decisions together. The fibre basket is shrinking, the AAC is coming down everywhere. How do you want this arrangement? How do you want to access that fibre?”
Terry Teegee, Regional Chief, B.C. Assembly of First Nations

33. “It’s not about a final agreement. It’s about relationship, moving forward together.”
Celeste Haldane, Chief Commissioner, B.C. Treaty Commission

34. “It always amazes me how often I get asked the question ‘What’s the best way to start a relationship?’ Pick up the phone. There’s something that intimidates people about having that conversation.”
Doug Caul, Deputy Minister, Ministry of Indigenous Relations and Reconciliation

35. “At the Youth Outland Employment Camp (OYEP) West, Indigenous youth build confidence, establish networks, learn how to work both independently and as a group, and develop a keen understanding of workplace expectations.” See: 2018 OYEP sponsorsOYEP StatsOYEP West – 2019 Partnership Package
Derek Orr, Business Development Manager, Carrier Lumber

36. “The forest industry is the most innovative sector in our economy.”
John Horgan, Premier of B.C.

37. “A negotiated settlement (SLA) would have been preferable, but that’s not possible.”
– John Horgan

38. “(On coastal forest revitalization) we’re not going to just take down our forests to move them down to other jurisdictions where they can extract the value.”
– John Horgan

39. “The situation in the Interior is deteriorating but there are opportunities. We’ll approach it TSA by TSA. How do we add value, not how do we allocate timber supply. It’s about how do we take our dwindling fibre basket and maximize the value. The process is evolving but it is not prescriptive; if I prescribed a solution it would be inadequate.”
– John Horgan

40. “I always talk about value-added and (the big producers) say ‘we can smell the incense when you start talking that way.. we need markets!”
– John Horgan

41. “More high value, less high volume. I’m going to give you the incentives you need to transition between high volume and high value. These are opportunities, not obligations. It’s on you to take this challenge.”
– John Horgan

19 Questions for 2019

Here are 19 questions that Harderblog will be watching next year, in search of answers:

1. Will the railways be better prepared for winter weather conditions?

2. Will the extreme price volatility in lumber markets this year persist in 2019?

3. Will Justin Trudeau still be Canada’s prime minister after Canada’s federal election scheduled on or before October 21, 2019?

4. Will Donald Trump still be America’s president by the same date?

5. Will Beto O’Rourke or Joe Biden emerge as the leading Democratic presidential nominee for 2020 by the end of 2019?

6. Will the 12 months of 2019 provide conclusive evidence that trade wars are “easy to win”?

7. Will noise about the border wall on the U.S. southern border have lessened by the end of 2019?

8. Will progress be reported in solutions for solving the opioid epidemic?

9. The American Psychiatric Association says anxiety levels jumped 7 per cent from 2017 to 2018. Will 2019 see a reduction in anxiety levels among the American general population?

10. Will 2019 see a reduction in anxiety levels among continent-wide lumber distributors?

11. Will Canadian softwood lumber exports to China (dropping each year since 2014) continue to decline?

12. Will an old-growth protection strategy be established in B.C.?

13. Will the accelerating rate of climate change evidenced in 2018 be exacerbated by global climate patterns experienced in 2019?

14. Will the U.S. repeat as the FIFA Women’s World Cup Champions?

15. Will the record number of homeless people identified in the City of Vancouver’s 2018 Homeless Count be broken again in 2019?

16. Will 2019 have seen an economic recession?

17. Will Brexit status be significant in determining whether Britain is “better off” at the end of 2019 than at the end of 2018?

18. Will European lumber deliveries to the U.S. decline in 2019?

19. In view of lower lumber prices, will we see movement in the Canada-U.S. softwood lumber dispute?

O Christmas Tree

It’s a buoyant market… if you’re talking Christmas trees. On both sides of the 49th parallel, Christmas tree growers say that sales are on the right track this year.

According to the National Christmas Tree Association, environmentally-conscious Millennials might be to thank. Both Canadian and U.S. tree farmers indicate it’s mostly younger couples who are fueling the optimism for green tree sales. “They’re coming in for the experience. It’s their first Christmas and they want to purchase a real Christmas tree.”

Bloomberg confirms it’s going to be a green Christmas for tree growers. With more buyers opting for pine over plastic, prices in the U.S. have surged 17% over the past two years. In the Great White North, growers point to $77 million annual sales, with approximately half their production heading to U.S. markets.

At our house, while the Christmas lights are up, ‘we’ usually prefer to wait until mid-December to buy a tree. Turns out our kids were paying close attention to the systematic setup of our neighbourhood tree lot this year. They pass the site daily when my wife drives them to and from school. Fencing went up couple weeks ago. Big tent popped up. Then activity seemed to stall. Suddenly this week, rows of crisscrossing 2×4’s appeared. Plywood walkways surfaced. Wednesday, colorful signage! On the way home yesterday, LIGHTS!! This morning, my phone rang early at the office. “Daddy, we’re thinking of buying our Christmas Tree now.”

Nudity and Heat Waves

We’re in for a heat wave. Wildfires threaten our woods, with B.C. Interior areas contemplating evacuation alert notices. It’s a stress-inducing situation that has even lumber traders wondering how to keep cool. Uniting in nudity is suggested as a solution by some. We read of a Newcastle, UK based marketing company who once decided to have a naked Friday, “to boost team spirit and improve employee morale.” Business psychologist David Taylor called it “the most extreme technique” he’s ever used. After a week of counselling and office activities aimed at building courage, most of the co-workers agreed to strip down to work in the buff for a day in an effort to boost production (and probably for a chance to be on TV). The ‘naked event’ is said to have turned around the company’s fortunes.

We’re told that Canada’s first and largest legal, clothing-optional beach, Vancouver’s Wreck Beach, is so crowded this week, there’s a lot of jostling going on to find room to park your fanny pack. It’s reported that at Wreck Beach, named among the world’s top 10 nude beaches, the atmosphere is very stress free. “When you shed your clothes, you shed the stress. It also helps you keep cool”.  With lumber prices continuing to peel off this week, it may have some traders dedicated to serving supplier and customer needs from behind office desks wondering.

Family-friendly Porteau Cove Beach on Howe Sound – July 2018

Wooden It Be Loverly

“Wooden it be loverly”, words from My Fair Lady ring true to a lumber trader’s ear.. even though Professor Henry Higgins may say it’s meant to say “wouldn’t”.
Today, another ‘would‘-related story is music to our ears (see: Guitar maker champions use of local woods).

It’s the Vancouver International Guitar Festival, upcoming in early August. The Vancouver Sun reports that some of the world’s top luthiers will be on hand “to present guitars crafted entirely from local BC woods such as Sitka spruce, red cedar, curly maple – perhaps even reclaimed or salvaged woods.”

The “local wood challenge” holds particular interest here in BC, which reportedly supplies 80 per cent of the tone wood to the global guitar market. While Englemann and Sitka spruce are two of the province’s most sought-after species, Dave Nadin of Bow River woods in Chilliwack notes a growing interest in other domestic woods.

It’s reported that while earlier guitar shows highlighted flashier guitars made of rosewood and mahogany, demand for locally-sourced wood is on the rise with an eye to sustainability and protection of natural resources. We’re told it’s the way of the future. Meanwhile, as long as Willie’n the boys make music, would or wouldn’t not guitar afficionados trust the chords to ring true, no matter what lumber’s in play.

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Images from a family hike in the woods last week at beautiful Golden Ears Provincial Park:

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Lumber Sales Therapists

Studies have shown that spending time in nature can improve mental and physical health. According to the Richmond News (see article here), Ken Ouendag experienced the healing power of nature firsthand and wants to help others through the work as Vancouver’s first certified forest therapy guide. Ouendag says: “I’ve always believed there’s so much good in spending time in nature and so often I’ve kind of questioned why.”

It got us thinking that the adage of “What’s in a name?” might have relevance for lumber traders. Could lumber distributors’ service to mills and retailers be enhanced by reconstituting the function, at least in name, from full-service lumber wholesalers/lumber traders, to freshly-minted lumber sales therapist? Could the reshaping of therapeutic images of walks in the woods and precursored connections of all things wood tied to forest antecedents add value as lumber sales therapists. Could it add a dimension of stability and healing to frantic trading environment for 2×10? Or, at least, ease the pain for buyers – lending comfort in times of unseasonably strong markets amid concerns about duties and constrained fibre supply.

Studies have shown that volatile lumber markets can induce stress. Does this not summon up recognition of  inherent value of lumber’s roots in the forest’s calming and healing qualities? Can we not recognize therein the lumber trader’s transcendental potential as sales therapist? Some say it summons up the poetry inherent in the trade. Think of Robert Frost conjuring overbloated inventory of 2×10 back to the product’s time as a tree; of the missed phone call not heard if it rings in the forest. Remember the soothing call of “Timberrrr!” in the woods, enduring storms of nature, strong – calming, albeit bold as an Emily Carr painting. Summon the poetry in the perfect sales presentation that finds expression for a ‘win-win’ characterization in its perfection. Any lumber sales therapist up to speed in current tools of the trade still finds power in Robert Frost’s Two Roads that diverged in the woods, even as he ponders over the one not taken.

As certified forest therapy guide, Ouendag engages in specific practices declaring that walks in the woods help people practice mindfulness through sensory awareness facilitated by various activitities. “The first one we tend to do is called ‘what’s in motion?” It’s inviting you to walk very slowly and to take note of what’s in motion around you. “When people do start slowing down they start noticing cobwebs that are blowing in the breeze or a salmonberry bush where the leaves are blowing slightly.”

The lumber sales therapist might expand on these exercises aimed at countering inaction or lack of motion, as in when market activity dies, and sense of panic ensues, triggering propensities for onset of early happy hour. Relax, take a deep breath, envision a salmonberry bush – make reaching for a cold one a cold call instead.

Another exercise Ouendag suggests as forestry threrapist is called a “sit spot” which involves finding a space and sitting there for 15 to 20 minutes. It encourages people dealing with grief to “sit with themselves and feel supported by the nature around them.” The equivalent exercise for the lumber sales therapist for assuaging late shipment anxiety might recommend accessing nearest trading room exit, in search of a quiet brooding spot outdoors (in nature) for tearfully cursing CN Rail. Ouendag says the sit spot exercise he employs as forest guide therapist is similar to the corpse pose in a yoga session and is followed by a tea ceremony.

The lumber sales therapist seeks to enhance and heighten sense of well-being by imposing woods-imbued virtual imaging, while avoiding cable news.

The redefined  lumber sales therapist’s role recasts the essence of selling and buying as a spiritual experience with mind-altering techniques aimed at reinforcing 2×10’s recently held association with nature. It’s well known that some have miscast lumber trading as a religious experience, by brushing off late shipments, citing unhelpful comments such as “Not to worry, In the end we’ll all get to heaven”. For starters though, it may all come back to what’s in a name. Some contend that a name means everything. There’s a saying that “What you call a boat determines how it will sail.” William Shakespeare said that which we call a rose by any other name would smell as sweet. Against the backdrop of news story morphing wilderness guiding into ‘certified forest therapy guide’, it’s perhaps not a stretch for creatively adaptive lumber traders to envision enhanced service opportunity in rebranded role as lumber sales therapists.

– Post by Ernie Harder

Youth MentORR

The name ORR conjures stories of scoring, bigtime! In the annals of Stanley Cup folklore, he made a difference. Our association with the name Orr is tied to Derek Orr, former McLeod Lake Indian Band Chief, now valued employee of Carrier Lumber, Prince George. He is scoring bigtime and making a difference in the lives of Aboriginal youth.

Delegates to COFI Conventions in recent years will recall that standout panelist Chief Orr shared insights into successful natural resource development synergies in 2017 (“Best Practices in Partnering with First Nations”) and 2015 (“First Nations – The Changing Landscape”). It was with interest that I read more of his story in today’s Prince George Citizen. We’re told when Carrier Lumber hired Orr as business development manager, “It was mutually agreed upon that this would include the development and training of young people in the region with an emphasis on Aboriginal youth.” It’s reported a creatively designed mentorship program could be ready for launch by summer. Orr is making a difference by being the difference.


If we can rejuvenate the interest in school, for those at-risk kids, then we can look forward to having a whole lot more of them pursuing a healthy life and contributing to their communities – the Aboriginal community and the community at large. They not only won’t fall through those really negative cracks, but they will become leaders and peer mentors later on.

What is the value of a healthy life? I was one of those kids who probably shouldn’t have got another opportunity, a second chance, or really a 100th chance. But because I finally ‘got it’ and I had a lot of help and I came to believe in it, believe in myself, I got to pull out of that dark place I was in and be able to say now that I’ve had a blessed life. And I didn’t even get my turnaround until I was 27. We’re trying to intervene on kids 10 years earlier than that.
– Derek Orr

Related: Everyone a Changemaker

With Derek Orr following his presentation at the NAWLA Vancouver Regional Meeting (26 April 2018)