Tolerance of Uncertainty

Lumber traders daily navigate a terrain of market volatility and uncertainty.
Interpreting market changes for suppliers and buyers is a defining characteristic of the wholesale function in today’s international lumber trading environment. The factors contributing to successful lumber trading are closely tied to personal qualities ascribed to effective sales and entrepreneurship.

In Building Products Connection (Feb/Mar issue, published by the Northwestern Lumber Association), sales consultant Jeff Beals suggests sales is entrepreneurship, before exploring the seven characteristics of an entrepreneur. In a nutshell:

Moderate Risk-Taking: Far from the stereotypical reputation for taking big risks, Beals argues successful entrepreneurs are moderate risk takers. “They don’t shy away from ambiguity if they believe opportunity is present, but they study and calculate before taking the risk.” (Related: The B&S Theory of Lumber Trading)

Tolerance of Uncertainty: “Entrepreneurs can handle living in the unknown.” That’s a particularly valuable characteristic according to Beals, because there are no guarantees in sales.

Ego: “Obviously you don’t want to be an obnoxious ass, but if you’re lacking in confidence, you should work on it. Even if you’re an introvert, constantly develop and refine your people skills, because working with and through others is critically important.”

High Energy: Perseverance is similar to energy. “When things aren’t going well, entrepreneurial people double down” – and blog harder?

Goal-Oriented: Beals considers this to be the most important entrepreneurial characteristic.

Diverse Thinkers: Simultaneously managing tactics while thinking strategically; we’re told entrepreneurs work on short-term and long-term goals at the same time.

Integrity: The longer people and organizations exhibit consistent integrity, the more likely they will succeed. “The most consistently successful entrepreneurs exhibit high levels of integrity.”

Fraser River, view to Baker Mountain (12 Feb 2018)

Youth MentORR

The name ORR conjures stories of scoring, bigtime! In the annals of Stanley Cup folklore, he made a difference. Our association with the name Orr is tied to Derek Orr, former McLeod Lake Indian Band Chief, now valued employee of Carrier Lumber, Prince George. He is scoring bigtime and making a difference in the lives of Aboriginal youth.

Delegates to COFI Conventions in recent years will recall that standout panelist Chief Orr shared insights into successful natural resource development synergies in 2017 (“Best Practices in Partnering with First Nations”) and 2015 (“First Nations – The Changing Landscape”). It was with interest that I read more of his story in today’s Prince George Citizen. We’re told when Carrier Lumber hired Orr as business development manager, “It was mutually agreed upon that this would include the development and training of young people in the region with an emphasis on Aboriginal youth.” It’s reported a creatively designed mentorship program could be ready for launch by summer. Orr is making a difference by being the difference.


If we can rejuvenate the interest in school, for those at-risk kids, then we can look forward to having a whole lot more of them pursuing a healthy life and contributing to their communities – the Aboriginal community and the community at large. They not only won’t fall through those really negative cracks, but they will become leaders and peer mentors later on.

What is the value of a healthy life? I was one of those kids who probably shouldn’t have got another opportunity, a second chance, or really a 100th chance. But because I finally ‘got it’ and I had a lot of help and I came to believe in it, believe in myself, I got to pull out of that dark place I was in and be able to say now that I’ve had a blessed life. And I didn’t even get my turnaround until I was 27. We’re trying to intervene on kids 10 years earlier than that.
– Derek Orr

Related: Everyone a Changemaker