Lumber Trader’s Witch Hunt!

The Information Age has seemingly spawned increasingly polarized views on pretty much everything – exposing even close ties between supplier mills and wholesalers, some with ties to blogging. Fake news occasionally rears its ugly head. Reg Foot of Carrier Lumber is about to experience this when the B.C. Wholesale Lumber Association (BCWLA) honours him as The 2017 BCWLA Lumberman of the Year this week. We posed ten questions to Reg in advance of Thursday evening’s gala at the Terminal City Club in Vancouver:

1. How did you get into the business?
Started playing squash with Terry Kuzma (previous Carrier Lumber’s Woodlands Manager) about 20 years ago and he asked if I would ever be interested in a career change.. the rest is history.

2. When did you join Carrier Lumber and how long have you been Lumber Sales Manager?
Joined Carrier in September ’99 under the direction of Ron Gettling, Sales Manager and became sales manager in April, 2002.

3. Any mentors?
Absolutely.. Gord Wilkinson – my first sales manager when I was in newspaper advertising sales. Gord gave me my first break into sales and taught me some foundational sales techniques that I still practice today. Curt Garland, President of Lomak Bulk Carriers Corp – this was my second job in sales. Curt was instrumental in helping me transition from retail sales to an industrial sales environment. Ron Gettling, retired sales manager of Carrier Lumber. Ron taught me the finer points of mill lumber sales and its time-honoured traditions.

4. Others besides bloggers who have had a positive influence on your career?
My wife Sylvia, for supporting me throughout all the trials and tribulations of the lumber industry and for being my soundboard on the challenging days and helping me stay focused. Bill Kordyban, President of Carrier Lumber, for showing me resiliency, loyalty, and calmness in spite of some major market challenges.

5. What’s the biggest change you’ve seen in the industry?
Technology has really advanced the way we manufacture lumber, allowing us to be competitive in very challenging markets. As far as lumber sales, technology has changed the way we confirm orders, but thankfully it has not replaced the power of a customer-mill relationship. I hope that never happens.

6. What’s the most exotic destination you have shipped lumber to? 
Mongolia

7. How’s your squash game?
Limping along.. literally.

8. What do you fear most about being subject of the BCWLA Roast on Thursday evening?
No one will show up.

9. Can you describe why some consider the Roast merely to be a witch hunt, unlikely to expose positive details of your distinguished lumber career, that, with humility, you have heretofore been seeking to cover up, according to Carl Bernstein?
I am totally OK with a witch hunt. It is more entertaining to hear about a person’s failures than to listen to all the wonderful accomplishments. Just ask TMZ or the National Enquirer for further proof.

10. Please tell us why even an arms-length association you might enjoy with BCWLA distributors should not be a subject of investigation under terms of NAFTA, or, at very least, subject to renegotiation?
???? – next question.

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