Aims of finding a fair balance between the tourism industry and forest industry is important to all. During the week, we make our living by marketing quality wood products produced from the forest. We facilitate shipment of those products around the world. On the weekends, we also enjoy being tourists in our own province with getaways into B.C.’s coastal and Interior woods. The unmatched natural beauty of our forest attracts visitors from around the globe. They’re expected to visit in record numbers this season. Of course, value of the loonie helps. Billions of dollars are at stake in both tourism and forest-related industries in B.C.
I was reminded of the challenges involved in balancing the interests of both industries by this article in The Vancouver Sun describing concerns over a clearcut visible from the Hope Slide Viewpoint. A Council of Tourism Association (COTA) report in 2007 entitled A Tourism industry strategy for forests provided recommendations for improving the identification, management, and safeguarding of scenic areas significant to tourism – particularly in the face of salvage logging beetle-killed wood. This 2011 report by the Association of B.C. Forest Professionals included recommendations that Visual Quality Objectives (VQO) should be a focus for nature-based tourism. Professional Foresters agree that “difficult trade-offs exist when considering the right balance following Mountain Pine Beetle damage. Increasing or reducing one value at the expense of other values requires informed discussion and debate… Public consultation in areas of high sensitivity is required to prevent undesirable outcomes.”
The sound of chainsaws in Vancouver’s westside is not uncommon these days. This urban high rigger spent good part of a couple days bringing down a giant old Douglas Fir in a backyard on West 42nd Avenue in the heart of the city. We’re told in this rare instance the house is safe.. for now?
In A Short History of False Creek, Sam Sullivan writes: “The first Granville Bridge was built in 1889 connecting the south and north shores and industry, mills and manufacturing began to encircle the Creek. The CPR installed massive rail yards centred around the now refurbished Roundhouse, and to
the north residents began to settle close to the yards where they worked. These men used to work on the CPR in the Fraser Canyon town of Yale and when they relocated to False Creek, the neighbourhood of ‘Yaletown’ was born. By 1891, six of Vancouver’s eight saw mills were on False Creek.”
Living in Yaletown today, it’s hard to believe False Creek was once an industrial waterway lined with as many as 17 sawmills. When Vancouver’s first five-alarm fire destroyed the B.C. Forest Products plant and lumber storage facility on the south shore of False Creek in 1960, it marked the end of an era. Reportedly 200 million board feet of lumber (equivalent today to an 8-hour shift at West Fraser 🙂 ) was destroyed in the fire. A “False Creek Sawmill” search at The City of Vancouver Archives website this week produced over 89,000 results. The old images posted here are but a sample, interspersed with some pictures from a recent stroll.
The Wall Street Journal reports “investors in the lumber market are the latest to be whipsawed by the struggle between two forces acting around the globe: stubbornly sluggish economic growth and expansive central-bank stimulus aimed at jump-starting business activity.” Five bullish takeaways from the article that suggest Lumber’s Set to Build on Its Rally:
The 20.2% jump in new-home construction in April is the biggest monthly gain in percentage terms since February 1991
Lumber futures have rebounded 15% since falling to a three-year low last week
Many countries are cutting interest rates/buying bonds to ease financial conditions and support growth
China has reduced rates three times in the last six months – Chinese demand likely to pick up in the coming months as lower borrowing costs revive home construction
Building permits in the U.S. held steady even when housing starts were weak earlier this year (“all the projects delayed over winter will get done, in addition to everything else that’s scheduled”).
When the strongest storm on record hit the Mexican state of Baja California Sur last September, the town of San Jose del Cabo was devastated. A number of families lost everything.
Tony, “Feeding Los Cabos Kids”
The partners and staff at Dakeryn Industries, having enjoyed vacations in the area, were compelled to help the indigenous people of the Baja. The plan was to raise funds to provide immediate relief in the form of clean water, food, medical service/supplies, shelter – and building materials for restoration.
Under the leadership of Lauren Chimko, and with heartfelt gratitude for the amazing generosity of customers, suppliers, friends, and family, we’re pleased to confirm $30,174.86 was raised. With Dakeryn matching $10,000 in donations, the final tally broke $40,000. Many have been following Lauren’s blog Rebuild the Baja, where today’s post summarizes how these funds have made a difference.
In describing today’s over-supply of softwood lumber, attendees at the NAWLA Regional Meeting in Vancouver will recall Peter Woodbridge’s super-saturated chemistry analogy. Expanding on the theme this week at Business Vancouver, Woodbridge now likens investors in lumber stocks to “the parents of a super-star high school student who inexplicably is at risk of not graduating.” It’s an edgy article aimed at investors that’s worth reading here. Highlighted points include:
“In explaining why lumber stock prices have fallen so quickly recently, it’s clear that Canadian lumber supply is the villain in the story. Unlike the pulp industry, which practises supply management, B.C. lumber producers prefer to keep their mills operating at high rates – even when demand softens, as it has at the moment.”
“They have been aided and abetted by the declining value of the Canadian dollar in U.S. funds. Softwood lumber is sold in U.S. dollars. So B.C.’s mills shipping to the U.S. recently have made a windfall gain of around 20% on their export sales.”
“Supply management exists in the lumber industry, but it’s imposed on Canada by the Americans, who want to protect their less efficient, domestically owned sawmills. The 2006 Softwood Lumber Agreement is expiring in October and might be replaced by something more onerous.”
“Asia – China in particular – is chronically short of commercial timber and wood fibre.”
“..for softwood lumber prices to rise meaningfully, Canada’s lumber industry will have to reduce its current overproduction.”
A favourite bedtime story these days for our three and five year-old daughters is The Three Little Pigs. You’ll recall that the first little pig built his house of straw. And you probably recall what happened when the wolf came and he huffed and he puffed and… well.. it was a sad end to the first little pig.
Now we hear that in some places, they’re still resorting to straw for home construction. But nowadays these little porkers are outsmarting the big bad wolf. They’ve found ways to safely use straw by encasing it in good, solid wood to make sure little girls and boys are kept safe from intruding wolves and even fire. Now, if only the second little hog, who used sticks, explored options for sorting and remanufacturing them sticks into appearance grades of dimension lumber – he’d be well protected against any huffing and puffing. All this being said, the pigs would then have no need to consider the third pig’s choice of heavy, costly bricks. And that, dear children, is why daddy goes to the office early each day, to not only bring home the bacon, but also to help grow a better, safer world with reliable shipments of lumber for building homes that are safe from big bad wolves. Now GO TO SLEEP! (and NO, there’s NOTHING in the story suggesting the little pigs inquired about price or affordability).
At the risk of putting dear readers to sleep, I played Ave Maria by Schubert yesterday at church. That’s me on tenor sax, accompanied by Christine on piano.
There are also days when it seems the lumber market is like a large basket called on to accommodate unpredictable challenges.
Somebody recently reminded us that nobody rings a bell at the top or the bottom of the market. There may not always be obvious signposts to guide market behavior, or ready solutions to unforeseen challenges that tend to surface more frequently in tough markets.
I was struck by this label affixed to an ashtray at the entrance of a neighboring condo tower in Yaletown yesterday, that served as stark reminder that, even warning labels don’t necessarily preclude having to deal with unwanted stuff.
The question is not really new. Is there value in embracing social media? It’s a question that caught my eye again when LBM Journal also raised it after a dealer in southern California wrote: “Our question is whether to embrace social media or not? It takes a lot of time to monitor, and is that really our target market?” LBM Journal sought answers in a survey of lumber and building material retailers and distributors.
The first three questions didn’t tell us much: eighty per cent of respondents’ companies have a presence on social media, Facebook was considered the most valuable social media platform, and the most significant responsibility – content creation – is handled, in most companies, by a member of staff.
Responses to the fourth and final question, however, were revealing for their short-sightedness. LBM Journal asked “How would you describe your company’s business strategy when it comes to social media?” In reading 64 posted comments, I was surprised to learn industry still associates social media with “selling”. In the words of social media content strategist Jay Baer, “Look, folks, you’ve got to stop thinking of social media as a direct response sales channel”. As Jackie Huba told us at The Art of Marketing Conference, “Social media is just a word-of-mouth jet stream”.
It’s evident that corporate policy is still undetermined as to the value of social media in enhancing the company brand. As the Ivey Business Journal states: “Many managers today are uncertain about what social networking really means, how it fits their business strategy, and most importantly how they can define its practical value to the business.”
Sad to learn of the passing of industry colleague and friend John Perryman, AFA Forest Products. At countless trade show events and group dinners over the years, the best seat in the house was always across from John. I will miss his great sense of humour and fun-loving spirit. Our thoughts are with his family.