New Tools

Social media is a reality forming part of the ‘new rules’ in marketing everything these days – including lumber. But it wasn’t ’til this week that we resorted to Craigslist to move off an early Hallowe’en treat in the Northeast in the form of a lift of 2×12 #3 that had arrived in error among a shipment of #2&Btr. It does however fit into the mode of thinking these days that calls for taking advantage of all the marketing tools available to develop marketing connections. Blogging is merely one, which over the past almost four years has opened new doors to expanded relationships, directly and indirectly associated with lumber.

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