Comedian Bill Maher has a weekly show on HBO in which he features his “New Rules”. For the serious business of new rules of work, bestselling author Robin Sharma outlines 50 here at The Art Of. Following are at least nine chosen from the list that could be considered very applicable to lumber marketing these days:

1. Every moment in front of a customer is a moment of truth.
2. The antidote to deep change is daily learning.
3. Remember that a critic is a dreamer gone scared.
4. If you’re not failing regularly, you’re definitely not making much progress.
5. The bigger the dream, the more important the team.
6. Keep promises and be impeccable with your word. People buy more than just your products and services. They invest in your credibility.
7. The purpose of work is to help people. The other rewards are inevitable by-products of this singular focus.
8. The client is always watching.
9. Be a Master of Your Craft. And practice + practice + practice.

“New Rule: You don’t have to put the cap back on the bottled water after every sip. It’s water, not a genie.”
– Bill Maher