Most independent lumber retailers in the Northeast expect their lumber – and their customers – to be dressed. Here is a case where a shopper surprised staff at Curtis Lumber in Saratoga Springs, NY when she showed up in the rough. Barbara Lefleur reportedly “shocked customers as she traipsed through the aisles and told an employee to ‘have a good day’ – and asked for the time,” according to the Daily Mail here.
The tree shredder on full display at Harderblog earlier this month attracted record views for a single post (see Clear Cutting, 12 Aug. 2014). A comment received today suggests the dramatic images of whole trees being reduced to pixie dust demand more information. “Why are they chipping instead of logging, which is the highest and best use?” the reader asked, pointing to environmental concerns. Good question. I decided to phone Denis Cimaf, the industrial brushcutting company profiled in the video, to find out.
Owner Laurent Denis answered the phone. His YouTube video in question has gone viral – over 1.5 million hits. “We’ve made lots of videos,” explained Denis, “but that one blew up on the internet.” He explained it was a land-clearing job for a new housing development in the middle of Sherbrooke, Quebec. He acknowledged this particular operation was extreme, an opportunity no doubt to record the excavator mulcher’s full capabilities. With little merchantable value for lumber, a number of trees (“half a dozen”) were chipped. Denis was well-versed in forest stewardship, noting in the past that wood waste was piled up and burned, releasing stored carbon. Chipping, on the other hand, preserves the stored carbon benefit while amending the soil. As to biomass, it was interesting to learn that transporting the wood fibre “over 30-35 miles” makes it difficult to recover value at the mill, according to Denis.
We’re told at their website that Denis Cimaf is “a family-run company that adheres to the core values of respect for the environment, innovation, and customer service. Well established in Canada, the United States, Brazil, Chile, and Japan as a leading manufacturer of vegetation control equipment.”
Comes to distribution. “Think of it as a triathlon,” writes ProSales Magazine editor-in-chief Craig Webb. That’s how he characterizes life in the rapidly changing world of lumber and building materials (LBM) distribution since the U.S. housing market crash. Like a triathlete, LBM companies who survived the deep frigid waters have emerged on dry land, only to “climb onto a bicycle and continue the race in a new way”. Success will “hinge on how good your bicycle is,” suggests Webb, before confirming that the bicycle is data. Webb goes on to reveal how some LBM leaders are utilizing information to pull away from the pack. It’s a good read for dealers and distributors alike.
See: Embracing Big Data Benefits Your Business – and Your Customers.
“We still are an industry that’s dealing with technology. We should be dealing with information.”
– Jim Enter, LBM Consultant
“Freight is still the fattest rabbit we’ve got – it’s 4% to 16% of sales.”
– Leonard Safrit, Safrit’s Building Supply
“The No. 1 technology innovation that ProSales 100 dealers plan to invest in this year is mobile applications.”
– Craig Webb, ProSales Magazine
The email came from Fred (name changed to protect individual privacy). He was interested in a career trading lumber. “What is the path to do so?” he asked.
No doubt there are many avenues. With no work experience in a sawmill, I sought to learn the ‘language of lumber’ by taking courses offered at the time by the Council of Forest Industries (COFI), including “Lumber Tallying” and “How Lumber is Sold in North America”. A more intensive two-year diploma followed at the British Columbia Institute of Technology (BCIT) in “Wood Products Manufacturing” which included an “A Ticket” in Coast Species Lumber Grading. There are a number of lumber wholesalers working on local trading floors today who graduated from that excellent program.
Wood, the sustainable building material, is trending. There’s appreciable interest from marketing students across the lower mainland. Our Planning Committee for the North American Wholesale Lumber Association (NAWLA) Regional Meeting in Vancouver has strengthened student ties of late, under committee member Ian McLean’s initiative, with the Sauder School of Business (Faculty of Commerce, UBC). Ian presented at the 2013 Industry Insights: Forestry forum at Sauder. Industry is also well-connected to BCIT. Both NAWLA and the BC Wholesale Lumber Association (BCWLA) have reached out to BCIT’s Marketing Management Program (Professional Sales Diploma Option). A small group of students from both UBC and BCIT are comped tickets to the NAWLA Regional Meeting in Vancouver each spring.
Beyond that, sales courses tell us that the studying variables such as product knowledge, dynamics that shape markets, and key element of building trust in customer/supplier relationships are integral to the lumber trading experience, and chances for success. Oh, and don’t forget the sweat and tears!
My friend Bill shared details today of creative woodwork that is featured prominently in his Victoria office:
“Frame is African Mahogany (the cheaper one, Honduras is the expensive variety). Tree is cut out of a piece of Baltic Birch ply (5/8″). The image is of a real tree. I took a picture, emphasized shadows and light, then sketched from my computer screen to paper. Scanned the sketch, then used a projector to blow it up on to the plywood and copied it from there. Then cut out with a jigsaw.”
The little camera remained in the remote cabin’s window for 16 months, patiently snapping over 40,000 still images, reports The Guardian here (HT: @UVTRL). The result is Samuel Orr’s wonderful time lapse video below, accompanied by original music from Johnny Ripper featuring season-appropriate animal sounds native to the woods near Bloomington, Indiana.