On a little roadtrip outside the office yesterday, I was reminded just how valuable it is to connect with customers face to face. A blog post just today by best-selling author Ekaterina Walter confirms the best social network ever is a table and two chairs. Coming from a social media innovator and self-described “hyper-networker”, that’s saying something.
Walter also points to a study confirming that 90% of word-of-mouth still happens offline. Says Walter: “Relationships is how the deals get done in this world. Reputation and trust is the currency that not only fuels long-term relationships, but the overall success of any venture. It’s what sparks word-of-mouth. It’s what brings opportunities. It’s the only thing that matters in the end. It’s common sense. So step away from the keyboard!” One more thing, according to Walter: never eat lunch at your desk alone.