Brand-crashing

“No matter what athletic feats occur at the 2012 London Games, one record has already been broken.  Brands have paid an unprecedented $957 million on official Olympic sponsorships, and the International Olympic Committee is determined to protect that revenue stream by keeping rivals out.”  In an environment where “even logos on hand dryers and toilets in stadium washrooms are being covered up by roving brand police,” marketers are creatively finding  “ever sneakier ways” to get their message out.

Full Story here at Canadian Business.

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