Bringing Awareness…

to Down There-ness.

That’s the theme of “The Underwear Affair” – the BC Cancer Foundation’s walk/run to raise funds and awareness for cancers below the waist, like prostate and colorectal.  My friend Rob will be walking the 5K on Saturday, July 9th – just another incredible feat in his amazing journey which he blogs about here.

And while we’re on the theme of Bringing Awareness to Down There-ness,  prostate cancer “is as prevalent to men as breast cancer is to women,” – no doubt many in our industry have either experienced it firsthand or been impacted in some way.  Prostate Cancer Canada recommends early screening, with a simple blood test to establish a baseline PSA score at the age of 40.

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